THE PRÉCIEUX ARGAN ETHICAL
A precious ingredient with incomparable nourishing and anti-aging virtues
A Force of Nature
The argania spinosa (argan) tree is endemic in Morocco and is a hardy species. It is mostly found in the Agadir region (Essauoira – Tiznit – Taoudant). This tree is used for several purposes (forestry, fruit, forage) and plays a significant role as far as the country’s economy and social systems are concerned, but also at the biological and ecological levels. The region where argan is grown constitutes an ecosystem that rests on balanced resource and labor management, and that also plays an important role in fighting against desertification and erosion. In 1998, it was designated as a “UNESCO Biosphere Reserve” and since then, the surface of the argan tree reserve has been increasing steadily: 21 millions trees now cover nearly 800.000 hectares of land.
A Plant with Multiple Virtues **
Over the centuries, generation after generation, argan oil has been produced in its region of origin, the southwest of Morocco, maintaining the traditional uses of this oriental symbol of beauty. The miraculous gift produced by the emblematic tree of Morocco is this golden oil, loaded with fatty acids, constituting a nourishing concentrate for the skin, giving hair a healthy shine, and strengthening nails.
Argan Oil
SO’BiO étic® argan oil is 100% pure, preservative- and fragrance-free. It is obtained from the kernels contained in the argan fruit traditionally harvested by women. This oil is first cold-pressed and is not processed chemically in any way.
The effectiveness of organic SO’BiO étic argan oil as an antioxidant 1, hydrating², and anti-wrinkle² treatment has been scientifically demonstrated.
The main quality of this oil is it’s exceptional content in essential fatty acids (including 46% of omega 9 and 35% of omega 6) that helps repair and protect the skin. These essential fatty acids help fight dryness and loss of elasticity that favor the formation of wrinkles. Argan oil also contains high levels of vitamin E, one of the strongest natural antioxidants. Vitamin E contributes to protecting skin cell membranes from the aging process.
Organic Quality
SO’BiO étic® has selected organic argan oil. This certification is a guarantee of traceability all along the production process, from the supply of fruit to the final oil form, to ensure optimum olfactive and sensory qualities and effectiveness (verification that the product is free of pesticides).
SO’BiO étic® Argan Oil
SO’BiO étic® argan oil comes from its original region of production in Morocco which is designated as a “UNESCO Biosphere Reserve.” Our sustainably developed relationship with our Moroccan producer was established over six years ago.
The Lea Nature Group is also involved in a local initiative in Morocco, through the association founded by Pierre Rabhi, Terre et Humanisme, in order to promote and facilitate ecological farming (optimized water use, fighting against desertification and erosion). SO’BiO étic® has demonstrated its strong long-term commitment to this sector; that’s because we do not consider argan oil merely as a trendy fashion, we know is has a wealth of benefits to offer the world of cosmetics.
** According to bibliography
1 Test in vitro – ² test in vivo
Product Line Précieux Argan
N°1 in organic anti-aging facial care*
Over time, the skin loses its capacity to protect itself against dehydration, causing wrinkles to appear and loss of firmness in the face. The good news is that daily skincare can protect your skin against the effects of aging, and world-renown argan oil is the star of the show in this respect!
SO’BiO étic® created Precious Argan, an anti-aging line of skincare that offers an exclusive synergy of active ingredients: organic argan oil and natural hyaluronic acid.
This duet of active ingredients helps fight the signs of aging.
This line of effective and clinically-tested anti-aging skincare products offers innovative, delicate and fragrant textures that reveal all of the benefits of argan oil.
Focus on ethics:
SO’BiO étic® has selected organic argan oil from its original area of production, between Essaouira and Agadir, and is partnering with Terre et Humanisme Maroc in order to promote and facilitate ecological farming. Through this approach, SO’BiO étic® has demonstrated its strong long-term commitment to this sector; that is because we do not consider argan oil merely as a trendy fashion, we know it has a wealth of benefits to offer the world of cosmetics.
* France IRI – France total HMSM – Value Sales € – HMSM end of P11 2017
